The first recognized expert I have chosen in
the field of writing and/or reviewing business plans I would like to mention is
Tim Berry. Berry is founder and Chairman of Palo Alto Software, and is author
of LivePlan and Business Plan Pro software. He is perhaps the leading authority
in business plan development software and books. As a consultant to Apple
Computers for 14 years, he developed various business plans for Apple Latin America, Apple
Pacific, and Apple Japan. Apple Latin America grew from $2 million to $37
million annual sales, and Apple Japan grew from $187 million to $1.5 billion in
annual sales during Berry’s tenure at Apple.
Andrea Cockerton is another
expert I chose in the field of writing
and/or reviewing business plans. She founded the company Mudhut in 2005. The
company specializes in Speechwriting, investor pitches, commercial pitches, and
communication training. Microsoft was a client of Cockerton’s company,
utilizing their business planning services for a number of years.
What are the critical & key components that investors are
looking for in a plan?
- How unique/marketable/profitable your
product/service is
- The target market for your
product/service
- Your ability to execute your
business plan
Why are these considered key?
These critical & key
components are important to investors because they want to see
that their potential to get a return on their investment is high.
Which of their suggestions are you considering for your plan.
For Da
Chop Shop Studios, the choice would be to focus on the target market of
independent artists, labels, music producers, as well as corporate/advertising
accounts, and increasing sales of mixing and mastering projects via
Internet/Cloud Service. This would be to cater to clients who would need a
studio to mix and master their projects.
Resources:
Various Length Bios for Tim Berry - Tim
Berry. (n.d.). Retrieved May 08, 2016, from http://timberry.com/media1/biographies/
Tim Berry. (n.d.). Retrieved May 08,
2016, from http://www.paloalto.com/about-us/leadership/tim_berry
News, C. (2014). How formal choral
scholar Andrea Cockerton turned the Dowsing Sound Collective from a hobby to a
business. Retrieved May 08, 2016, from http://www.cambridge-news.co.uk/formal-choral-scholar-Andrea-Cockerton-turned-Dowsing-Sound-Collective-hobby-business/story-22510094-detail/story.html
Andrea Cockerton. (n.d.). Retrieved May
08, 2016, from http://www.thebusinesshub.info/guests/andrea-cockerton/
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