PROFESSIONAL BLOG ASSIGNMENT
Slate Digital
Every few years a company comes along with a
new approach on how to do something familiar, Slate Digital was founded in 2008
to do just that with its FG-X, a mastering plugin that increased the loudness
of mixes without diminishing the dynamics. A partnership between recording
engineer Steven Slate and DSP algorithm designer Fabrice
Gabriel, Slate Digital’s products focus on creating exact digital models of
vintage EQs, compressors, tape machines, microphone preamps, and microphones.
In 2014,
Slate Digital released the VMS (Virtual Microphone System), a unique
combination of hardware & software consisting of a sonically neutral
microphone and preamp combined with digital models of vintage preamps and
microphones that impart every nuance, imperfection, and characteristics of the
actual vintage unit. Steven Slate is not your average pro audio company owner
or spokesman. One thing that sets him apart is his sense of humor in some his
marketing videos. To develop such cutting edge, think outside the box products
and still have enough of a sense of humor to include that as part of the
company bSteven Slate
The following is one of Slate Digital’s April Fool’s promotional videos for the “Dave Pensado Mix Advisor Plugin, one of the funniest things I’ve seen from a pro audio company
Another unique thing about the Slate Digital
Plugins is the way they sell the plugins. The page at http://www.slatedigital.com/online-shop/ shows monthly and annual online subscription bundles
that include all the Slate Digital Plugins, as well as options for future plugins
and upgrades. It is a new business model of how to sell audio plugins, and
Slate Digital is leading the way!!!!!!!!!!!
References
Panelist Biography - Steven Slate.
(n.d.). Retrieved March 20, 2016, from http://www.imsta.org/panelists/steven_slate.php
Inside The Software That Shapes Your
Music: Steven Slate (Part 1). (n.d.). Retrieved March 20, 2016, from http://www.forbes.com/sites/nickmessitte/2014/07/31/inside-the-software-that-shapes-your-music-steven-slate-part-1/
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